Jan Tschichold (–) is a reputed European typographer. Very few of those who write about typography and book design (and they are. 28/01/ · Dallas, TX · The Form of the Book, by Jan Tschichold, is the authority on book design and the best book I have ever read on typography (and I ‘ve. THE OF FORM THE BOOK The form of the Book offers the harvest of a lifetime’s devotion to the art of typography. Its author, Jan Tschichold.

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The Form of the Book, Digested · Art=Work

In order of importance, legibility and clarity have to come first; a smooth contour of the typeset page is of lesser importance. The German tradition out of which these observations spring is betrayed by his habit of formulating arguments in the imperative mode as a series of abstract absolutes. Comfortable legibility is the absolute benchmark for all typography … Good typography can never be humorous … a truly beautiful book cannot be a novelty.

And I like seeing those colorful spines pointing out towards me on the shelves.

Form of the Book: Essays on the Morality of Good Design

Cancel reply Your email address will not be published. This looks like a beautiful book. Planning and execution must go hand in hand.

Refresh and try again. The proportions between them ar Jan Tschichold’s argument runs like this. Contact info for Canadian, European, and Asian offices available on their site.

Now, if the cover underneath were in a beautiful leather or well-done cloth… His comments about Fraktur were certainly interesting and I went exploring on the font manager in my computer I couldn’t decide if I was reading a critique on book construction or wine. Typesetting without leading tdchichold a torture for the reader. Not everything in the book or these excerpts ths immediately relevant, but the basic principles can still be applied.


As beautiful as the ratio of 2: Takt means measure, rhythm, time in the musical sense. Part of me wants to strangle him for his obdurate, close-minded nature while the other oc applauds his attention to detail.

He loves the finer points of design and book production, and there are eloquent passages on the spacing of ellipses, the thickness of an em-dash, the positioning of illustrations, and — two of his pet hates — white paper and the design of book jackets. Marilia Chaves rated it really liked it Aug 07, He taught many places, but was always a student.

Want to Read saving…. A solid understanding of the fundamentals detailed in this book will make any designer better.

Paperbackpages. The broader margins resulting from division by nine permit a slightly larger type size than does the division by twelve.

See 1 question about Form of the Book…. Mar 26, Tim Martin rated it it was amazing.

Much like web designers should be taking into account when choosing fonts, font-sizes, and colors for a website. I have made sure to leave in some artifacts so you can get a feeling for the text, warts and all. Maggie rated it it was amazing May 03, Good typography should be invisible. It seems to me that a new-style Roman Bodoni for example is a less urgent requirement than one of the styles developed during the transitional period Baskerville for instance — but there is no argument against Walbaum roman, which I consider superior to Bodoni, since more restrained.


I completely understand his frustration with the poor quality of so many books today. I’m sure he’d keel over in horror! My favourite part is when Tschichold compare the quarto and octavo formats to men and women.

Form of the Book: Aleksandrs Kiselovs rated it really liked it Jan 10, Paragraphs without indent unfortunately the rule in Germany, and only there tschicgold a bad habit and should be eliminated. On the subject of the book page and its type area, there are some pages of quite mathematical minutiae, but this supports the overall impression one gains that the secret of typographical success — as with so much yhe — lies in the details.

The Cover The cover is black with white text. Buy the book at Amazon US. Later in life, he dismissed Die Neue Typography as too extreme and fell in love with classic, rational symmetry in design.

The Form of the Book

Buy the book at Amazon UK. Tschichold ranges from its shape and size, its cover and title page, via its typeface, margins, paragraphs and section headings, through to footnotes, its index, colophon, and even the blank pages before its final covers.

The latter is often translated, correctly, as tact.