Cityside Financial Services, a disguised consumer bank, serves both a largely were widely perceived as a successful model of the “business case for diversity. View Homework Help – CitySide Financial Services Case from MAN at University of Texas. Muffaddal Ali Mja 03/23/17 Case Study Cityside Financial. Case Study: CitySide Financial Services. Wajeeha ali h Ather. Background • Mid sized bank.

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You should try to understand not only the organization but also the industry which the business operates in.

Technology and Operations Management. The women were adept at reading interpersonal dynamics and managing their own reactions; crafting their identities; and transforming obstacles into opportunities.

The scope of the recommendations will be limited to the particular unit but you have to take care servkces the fact that your recommendations are don’t directly contradict the company’s overall strategy. Amazing Business Data Maps.

Managing Diversity at Cityside Financial Services by Khyati Mishra on Prezi

Cityside financial services have a history of serving the urban neighborhood which predominantly had white customers belonging to the local community. Ely Why have women failed to achieve parity with men in the workplace? The inclusion of African- American target market was due to various reasons.

The bank presents challenges for the management in terms of maintaining the essence of diversity as there are potentially conflicting situations that give rise to hurdles in operations. The organization inducted minorities due to the matching needs of their target market however; the approach remained a discriminated process as the workforce was equipped with sole purpose to mirror the racial background without keeping the regard of dissonance that may occur later on in the managerial processes.

Make a time line of the events and issues in the case study. Focus on the following.

This resulted in losing the core object of hiring minorities based on diversity and hence calls for immediate action. Take a small atudy, grab a cup of coffee or whatever you like, go for a walk or just shoot some hoops.


This is due to the fact that the customer segmentation needs a clarification and re-assessment which would enable the units to remain focus on their respective market vityside. Secondly, the two pronged strategy led the management to seize the local consumers by deposit and housing schemes through its retail operations whereas, targeting finacnial money market accounts through its external deposits.

They are just awesome. These remain the key challenges encompassing the human resources of bank, which needs to be addressed by the management in order to remain profitable and reduce the dissonance prevailing in the organizational environment. HBR case studies provide anecdotal instances from managers and employees in the organization to give a feel of real situation on the ground.

Managing Diversity at Cityside Financial Services by Ashley Lecheler on Prezi

The customer focus led the management fknancial pursue the aggressive minority hiring program in constituting its workforce that led to serve a close set of customers. Article Harvard Business Review. Managing Diversity at Cityside Financial Services. How Does it Work? It also reviews research that points to remedies for these biases, illustrating service organizational practices can be sites for intervention and change.

The diverse work force however, posed challenges to the management in terms of the perception the two groups hold against each other, as well as disturbed clientele satisfaction arising from operation of two distinct strategic units which were operating on mutual grounds.

Managing Diversity at Cityside Financial Services – Essay Example

However, it is important for management to realize that this diverse workforce has been a motivating factor for the customer base to remain loyal to the bank in recent times Ivancevich, Their work force is well suited to meet cittside demands of their customers by being a face of their own community which builds up the trust in banking financial services.


Focus on the following – Zero down on the central problem and two to five related problems in the case study. Time line can provide the clue for the next step in organization’s journey. You should make a list of factors that have significant impact on the organization and factors that drive growth in the industry.

In managing diversity there is a mix of factor that is associated with the diverse workforce present in any organization.

Step 10 – Critically Examine Managing Diversity at Cityside Financial Services case study solution After refreshing your mind, read your case study solution critically.

The misaligned goals and lack of clarity in reaching objectives as well as stereotypical connotation have resulted in intensifying the competition prevailing in the organization. This leads to dityside missing details or poor sentence structures. It was fimancial after the bank was purchased by racially diverse group to provide its services to racially different groups of customers as the predominant white market has been relocated and present challenge for bank management remain rooted to the locality whereas serving its customers.

Implementation framework differentiates good case study solutions from great case study solutions.

Due to the lack of goal visibility and objectives, the discrimination prevailing in the organizational culture also accounts for the dissonance that it created in the external Finance General Management Marketing. Once refreshed go through the case solution again – improve sentence structures and grammar, double check the numbers provided in your analysis and question your recommendations. The next step is organizing the solution based on the requirement of the case.

This leads to unstructured learning process resulting in missed details and at worse wrong conclusions.