ALVIN EICOFF OR YOUR MONEY BACK PDF

ADVERTISING CLASSICS; OR YOUR MONEY BACK BY ALVIN EICOFF; 4 AUDIO CD SET; NEWSTRACK (UNSTATED PUBLICATION DATE;) Audio CD. Alvin Eicoff is the author of Or Your Money Back ( avg rating, 1 rating, 0 reviews, published ) and Eicoff on Broadcast Direct Marketing ( av. Buy a cheap copy of Or Your Money Back book by Alvin Eicoff. Free shipping over $

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Archived from the original on December 27, Long form is used for products that need to educate the consumer to create awareness and typically have a higher price.

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Member feedback about D-CON: Cookies come in two flavours – persistent and transient. When the expiry date is reached your computer deletes the cookie. InEicoff founded A.

Lee Ratner topic Leonard Lee Ratner — was an American businessman who built his fortune through mail-order sales before moving into real estate investment.

Direct response television DRTV is any television advertising that asks consumers to respond directly to the company — usually either by calling an toll-free telephone number, sending an SMS message, or by visiting a web site. In both cases you should know how to switch cookies back on!

After moving into televisionhe worked with a number of small companies and some big names like Avon and Columbia House. Archived from the eicofd on November 20, The most common time period available for purchase as “long form” infomercial media is 28 minutes, 30 seconds in length. Eicoff, 80; Ad Exec Created Infomercials”. This page was last edited on 29 Novemberat Cookies are little nuggets of information that web servers store on your computer to make it easier for them to keep track of your browsing eicpff.

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Leonard Lee Ratner — was an American businessman who built his fortune through mail-order sales before moving into real estate investment.

Please click the link in that email to activate your subscription. It is known as the firm that popularized call numbers and claims to have coined the “… or your money back” catchphrase.

Or Your Money Back by Alvin Eicoff, Crown (Hardback, 1983)

Retrieved December 7, Transient cookies are kept in RAM and are deleted either when you close all your browser windows, or when you reboot your computer. Let’s connect Contact Details Facebook Twitter.

Member feedback about List of Jewish American businesspeople: Member feedback about A. The company also claims to have coined the famous “…or your money back! Eicoff Broadcast Innovation Award”. This was the accepted term for an infomercial from until “infomercial” came into vogue in Businesspeople in advertising Revolvy Brain revolvybrain.

We were going to try to attract Fortune companies. He had been with A. Direct response television topic Direct response television DRTV is any television advertising that asks consumers to respond directly to the company — usually either by calling an toll-free telephone number, sending an SMS message, or by visiting a web site. Member feedback about Lee Ratner: Five minutes is the most commonly available time of these leng If you have persistent cookies enabled as well, then we will be able to remember you across browser restarts and computer reboots.

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Alvin Eicoff | Revolvy

The company also claims to have coined the famous “…or your money back! Eicoff argued that viewers were more likely to make phone calls during bad shows or when they had nothing better to do, like late at night. Eicoff has approximately employees. By using this site, you agree to the Terms of Use and Privacy Policy. History Inthe Wisconsin Alumni Research Foundation patented warfarin, a new chemical compound which had been in development since the s.

A activation email has been sent to you. This is a partial list of notable Jewish American business executives. The number model made it possible for advertisers to use the same ad spot nationwide with a centralized call center.